Macro


Museo d’arte Contemporanea di Roma
Visual Identity
Macro is located in the Roman neighbourhood of Salario-Nomentano and occupies part of the building complex once used by the Birra Peroni Brewery for its production activities. The area between Via Reggio Emilia, Via Nizza and Via Cagliari was acquired by the Birra Peroni Brewery on 24 November 1911. The following year, through the project of the architect Gustavo Giovannoni, construction works began for the various structures still in use today by the MACRO. At the time, part of the building was used for horse stables and as warehouses. The building complex represents a rare example of industrial archaeology within a city.